Paradise Valley Mall: A New Era Dawns with Spectacular Revamp

Phoenix’s Paradise Valley Mall, a longstanding community icon, is set to undergo a historic transformation. The sprawling 100+ acre site at Tatum Boulevard and Cactus Road is preparing for an extraordinary makeover under the adept stewardship of RED Development. The objective: to reimagine the community’s beloved landmark as a vibrant, multi-functional destination now referred to as “PV”.

The metamorphosis of the Paradise Valley Mall encapsulates a combination of respect for the past and an ambitious vision for the future. The new moniker, PV, is paired with an updated logo that pays tribute to the mall’s original Union Jack entry cubes—a nod to its rich history dating back to the 1970s. But don’t let the simple name fool you; the transformation set to happen is anything but ordinary.

Driven by the intention of honoring the mall’s four-decade legacy, PV’s redevelopment is grounded in the spirit of community. It aims to foster an environment that nurtures collaboration, creativity, and connection. While PV will continue to function as a retail hub, it will also expand its offerings to include outdoor spaces, housing, employment opportunities, and dining establishments.

In the ambitious multi-phase redevelopment, the first phase set to open in mid-2024 promises a comprehensive, dynamic set of offerings. The first phase will unveil a luxury 400-residence apartment building by StreetLights Residential, a Whole Foods Market, a new Harkins dine-in luxury theater concept, and three premium dining establishments yet to be revealed.

Beyond these enhancements, the cornerstone of phase one is an expansive 3+ acre central park designed to serve as a community gathering place. With its plush greenery, open spaces with walking paths, and an event pavilion, this vibrant hub will serve as the heart of the community, encouraging social interaction and promoting a neighborhood spirit.

The residential component is truly an embodiment of modern luxury living. The apartments will offer a wide range of floor plans and premium interior amenities like spacious walk-in closets, 10-foot ceilings, and oversized patios and balconies, with splendid views of the mountains. Other resident perks will include a resident clubroom, a fitness/flex center, a pet park, and an indoor pet spa, among others.

The mall’s evolution doesn’t stop at the first phase. Future development stages promise even more surprises, such as additional retail and residential options, hospitality ventures, and entertainment concepts. The second phase of the development will welcome Life Time, the nation’s leading healthy lifestyle brand. Life Time Living, an integrated concept combining fitness and high-end residences, is set to make its Arizona debut in 2026, providing an integrated wellness experience for PV’s residents.

Despite the sweeping transformations, the developers are keen to retain the community spirit that has been the hallmark of the Paradise Valley Mall. In line with this ethos, local businesses will continue to be an essential part of the community fabric.

One such business is It’s All Goodz Smoke Shop, a local mainstay that has proudly served the Paradise Valley community for over 15 years. As PV evolves and the neighborhood changes, It’s All Goodz Smoke Shop will continue to offer its broad selection of smoke and vape products, alongside glass repairs, clothing, and a wide array of other offerings. With its commitment to the community unwavering, It’s All Goodz Smoke Shop is ready for the exciting journey that awaits PV and its community, showcasing the best that Phoenix has to offer.